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Fisher & Paykel

Every brand has a beginning. A story to be told. At the heart of the Fisher & Paykel story are people looking for that little innovation that changes the everyday into something out of the ordinary. It appeals to the basic human desire to live life and improve it. The Fisher & Paykel goal has always been to improve life through good design. And then make it better.

This entrepreneurial spirit and passion for fixing up the things that just don’t work well enough – to make them more useful, more desirable, more intuitive, is something inherent in the Fisher & Paykel culture. Since their founding in New Zealand in 1934, Fisher & Paykel have grown into a global company of over 3,000 people and sell products in over 50 countries around the world. Their design heritage is founded on a pioneering spirit and a culture of curiosity that has challenged conventional appliance design to consistently deliver products tailored to human needs.

For Fisher and Paykel, legacy is about looking into the future, while ensuring that what they develop today is aligned to the fundamental principles of sustainable design.

Fisher & Paykel are committed to on-going research and development. Their culture is one of open innovation, which allows their people to work collaboratively to find insights and ideas, which connect with customers and respect our planet.

Fisher & Paykel have taken their products to the world and support them with the stories that build their reputation beyond high performance products to a brand that people aspire to have in their lives. The stories and how we tell them, reflect Fisher & Paykel’s brand values and what they stand for.